Cruelty-free companies make the world a better place through animal advocacy and responsible sourcing, but which ones should you choose?
It seems like cruelty-free companies are hard to find these days, but ten years ago… it was nearly impossible. The good news is that there are cruelty-free companies out there in every commercial niche. We’ve compiled a list of our favorite cruelty-free brands for anything from household cleaners to fashion and cosmetics.
Cosmetics & Skincare
Skin products that are cruelty-free and actually work? Bazinga!
Mineral Fusion has been around for 10 years (this year is their anniversary!) and has a wide range of cruelty-free color cosmetics. Their liquid mineral foundation has been a hit. Do you know how long I’ve searched for a gentle liquid foundation from a cruelty-free company? Let’s just say I gave a huge sigh of relief when I found these guys.
Trust Fund Beauty
This company makes the most amazing lip gloss. Trust Fund Beauty sells vegan cosmetics, meaning that not only are they not tested on animals, but they also don’t use any animal ingredients (fat, fur, etc.). Their lipstick shade names are hilarious, by the way. Liquid Sex and Cool Story Bro are two of my favorites.
Just The Goods
It doesn’t get any more bare bones than this. Just The Goods is run by just one person, Milena, so supplies are limited. However, this means that you are getting a handmade product with no junk in it at an (extremely) affordable price. Check out face wash, moisturizers and more on Just The Good’s website.
Check out more cruelty-free cosmetics below.
God forbid you ever have to bathe your cat, but if you do, there’s a wonderful company that uses vegan ingredients in a pet shampoo.
Lola & Max
True, this shampoo is designed for dogs, but the shampoo works equally well on cats. I had to use it on Misha once when she had bad dandruff. Some cat owners might worry when they see essential oils in the ingredients list, but lemongrass and rosemary essential oils are NOT on the list of oils toxic to cats. They do, on the other hand, give the shampoo an incredible scent!
The fact that the brand doesn’t label itself as cruelty-free isn’t as much of a concern. Here’s why: it’s a pet shampoo. Naturally, it’s going to be tested on pets. It IS vegan, though. That means only organic and plant-based ingredients are used. Knowing what the ingredients are gives me peace of mind when it comes to testing the shampoo on pets.
House & Home
We wrote a blog post not too long ago on pet-safe household cleaners, but spring cleaning isn’t all there is to caring for your home.
I see the Caldrea brand at Target all the time, but they hang out in a variety of retailers, including Amazon. They have laundry detergent, stain removers, and all sorts of delicious-smelling goodies. Caldrea is Leaping Bunny-certified and doesn’t test on animals.
Bean & Lily
I spotlighted their surface cleaners last time, but just an fyi… they sell some truly awesome laundry detergent as well. Bean & Lily never tests on animals, and they have a dictionary on their site that defines every term and ingredient they use. The company is currently developing personal care products to be released at a later date.
Puracy recently got Leaping Bunny-certified, and they’re really proud of that. Aside from the usual suspects in household cleaners, Puracy does sell natural carpet shampoo. According to their website, an added bonus of buying their product is that “the original hand-drawn artwork on this bottle helps support local artists”. Cool!
Here are a few more cruelty-free cleaning products:
Pacifica is a widely-known brand that can often be found at Target. You can also get their perfume products on Amazon; they have quite the selection! I’ve always felt drawn to sandalwood perfumes, so I was pleased to see that they had it as the base ingredient in some of their products. They’re 100% cruelty-free and loving it.
I’m no fan of PETA, but I’ll admit they’ve been great advocates for cruelty-free fashion. Here are two fashion lines that go the extra mile to ensure their clothing is ethical, vegan and cruelty-free.
This one is for all the guys out there who want to look and shop smart. Brave GentleMan is committed to being one of the best cruelty-free companies out there. Not only that, but their materials are ethically-sourced and workers are paid a livable wage. For this reason, their production process (and hence their clothing) is more expensive. Designer Joshua Katcher, founder of Brave GentleMan, explains this on his website.
Former Ford model Leanne Mai-ly Hilgart proves that fashion can be vegan and look amazing. She started her cruelty-free fashion company VAUTE with absolutely no knowledge or background in fashion. Now, she has the privilege of calling her brand “the 1st vegan fashion label”.
Shop more vegan and cruelty-free fashion companies below.